Compass Coming Soon

Drive interest with exclusive marketing and gain insights before officially launching.

Two-story white stucco home with terracotta roof, iron balconies, arched entry, and lush landscaping.
Gated home entrance with urn-topped stone pillars, tall hedges, and a cobblestone driveway.

Compass
COMING SOON

Selling your home? Listing it early as a Coming Soon property on compass.com gives buyers and their agents a heads up that your home is about to hit the market. Drive interest with exclusive marketing and gain insights before officially launching.

What Can Compass Coming Soon Do for Your Listing?

Modern white home with illuminated windows, broad driveway, and mature trees at dusk.

Increase exposure

Positioned on the Compass homepage and prioritized in search results, Compass Coming Soon listings are the first homes buyers see when they visit compass.com. Not only are these listings promoted site-wide, but they may be featured in both national and regional marketing campaigns at no extra cost to you.

Compass promotion inviting viewers to find a home before it hits the market. Modern glass-fronted home with a warmly lit interior and ocean views at dusk. Living room with a vaulted wood ceiling, white arches, and a blue sectional sofa.

Generate buzz

Compass Coming Soon allows you to bring your home to market sooner with differentiated print, digital, and social media marketing materials designed to pique buyers' interest. When it's ready to go live on the broader market, you'll have the opportunity to launch your listing for the second time, attracting even more attention.

Analytics dashboard showing visitor counts, social traffic sources, device usage, and average listing time spent. Analytics dashboard with visitor statistics and a small line chart.

Deliver market insights

Take advantage of the pre-marketing period by previewing your home to a high-interest audience as a Compass Coming Soon. It's the perfect time to assess pricing and gather buyer feedback - in most places, without accumulating days on market.

How does Compass Coming Soon work?

  1. While your home is being prepped for market, your Compass agent will preview your property to buyers on compass.com
  2. Your agent will develop a Compass Coming Soon marketing campaign featuring social media, emails, print materials, and more to drive the most traffic possible to your listing
  3. Based on these efforts, your agent can identify the right audience for your listing and gain pricing insights
  4. Then, once your listing prep is complete, your agent will create an official launch on the broader market designed for a faster, more profitable sale
Contemporary living room with a lit stone fireplace and a niche stacked with firewood.

Success Stories

Leigh A.

"I highly recommend Doug. His knowledge and expertise helped us sell our home for the maximum price and made for a very smooth transaction. I also appreciated the updates and informational emails that he sent throughout the process."

Early to List. Early to Sell. Only with Compass Coming Soon.

Hear from Our Agents:

The Case for Compass Coming Soon
Hear from Our Agents:

Compass Coming Soon is subject to local MLS restrictions and is not available in Seattle. All NYC listings are simultaneously syndicated to the REBNY RLS. Compass offers no guarantee or warranty of results.

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