**In case you cannot view this video here, please click the link below to view Why Open Houses are Important in Pleasanton CA on my YouTube channel: http://youtu.be/t1BRcljQQ-o **
Hi, I’m Doug Buenz. Welcome to the 680 Homes Video Channel. Today we’re going to talk about why you should do an open house.
Open houses are hit and miss propositions with a lot of my clients and sellers. However, here are the reasons that you should consider it.
Number one – and this might be the most important one. It creates the impression of activity for potential buyers. It creates with that particular buyer a sense that this is a hot property and that it may not last long. It creates emergency and the perception that this is a very desirable property. That’s definitely a benefit.
The second benefit is it creates some buzz among your neighbors and friends. It’s positive in the sense that your neighbors and your friends are often your biggest advocates for your house. If they come in and see your house and really like it, guess what they’ll be talking about in the soccer game, or at work, or at their church meetings? It’s important to create buzz for your property and that’s one of the best ways to do it.
The third reason you should consider having an open house is that it’s convenient. If buyers and agents want to see your house, it gives them a set time that they can come over and see it without having to call and make appointments, etc. On the convenience scale, it’s very favorable to have open houses available for buyers and agents to view the property.
It’s kind of fun to have people look through your house and complement it. Some people put a lot of pride, energy, and effort into making their house the best it can be. It’s always nice to know people think your house is nice. They want to come through and complement your house and tell you how great it is. There’s some payoff there. That’s probably not the major factor but those are the reasons you should consider as a seller doing open houses.
This is Doug Buenz with 680 Homes Video Channel.
**In case you cannot view this video here, please click the link below to view Should I Offer a Credit to Buyers instead of Changing the Carpeting? on my YouTube channel: http://youtu.be/DXasGh83YLM **
Hi, this is Doug Buenz and this is the 680 Homes Video Channel. Today we’re going to address a common question some sellers have. That is, “Doug, that’s great that you want me to change the carpet, or repaint, or do some staging, but why do that? Why not just offer the buyer credit instead?”
The thinking for this kind of comment is basically that the buyer may not like the colors you choose, or the carpet you choose, or might prefer to pick it out themselves. On an intellectual level, that’s true. However, buying the property is not an intellectual exercise. It’s an emotional exercise first and foremost. 93% or more of the home buyers buy what they see, not what could be.
So, it’s important to attack a property on an emotional level to maximize its appeal in the marketplace. That’s what leads to sales.
Even if a buyer rips out every inch of carpeting you just put in or paints over every wall you just painted, it’s still the best money you ever spent because it creates that inviting environment that makes the buyer place themselves in the property and wants to pursue it as their own home.
So, it is important to do those improvements. Making the property clean, fresh, new carpet, new paint, up to date, make it home sparkle is what creates demand for your property not a credit for $4,000 so the buyer can go pick out for himself. That just doesn’t translate well in the real world of selling houses.
This is Doug Buenz with 680 Homes Video Channel.
**In case you cannot view this video here, please click the link below to view “Does it Really Make Sense to Stage Your Real Estate Property?” on my YouTube channel: http://youtu.be/Qe6CcQC5rQU **
0:09: Hi, this is Doug Buenz with the 680 Homes Video Channel. Today we’re going address a common question. Is it worth it to stage a vacant house?
00:19: In my opinion, it is definitely worth it for a number of reasons. Now, look I know it’s expensive. It can run anywhere from a thousand dollars a month to as much as five to six. I’ve seen some exclusive estates cost as much as ten thousand a month to stage.
Whatever the cost is there’s a benefit to it as well and it’s up to you to decide whether it’s worth the benefit.
00:42: Number one. It creates a warm and inviting atmosphere for the buyer. Buying a home is a process that’s emotional first. Buyers need to connect with your property on an emotional level and see themselves living there first.
00:57: The second reason. It’s easier for buyers to visualize themselves living in the property. When you have a vacant house, sometimes space can be deceiving. They’re not sure if the family will work for them. They’re not sure if their bed will fit in the master bedroom.
When you stage a house you give them a point of reference for furniture. It more easily allows them to visualize their own furnishings and personal belongings in the property.
01:20: The third thing is it lends itself to better photographs in marketing. It is really important in today’s digital world that your photographs, which are often the first point of contact for potential buyers, scream the benefits of your property that they draw the visitor in emotionally.
It’s really hard to do that with a vacant house. Vacant houses have four walls and a floor versus if you have furniture and top-flight designer accessories that really create a warm space. That is a much more compelling photograph.
01:55: Lastly, vacant houses attend to make the buyer feel that the seller is desperate. So when you stage a house, even though it’s obvious that the house is staged, I believe that it reduces the perception among the buyers that you’re desperate as a seller and you can’t even afford to put a couple of couches and a coffee table in your house.
So it’s important from the perception of value standpoint that the house is staged.
This is Doug Buenz and this is the 680 Homes Video Channel.