**In case you cannot view this video here, please click the link below to view “Does it Really Make Sense to Stage Your Real Estate Property?” on my YouTube channel: http://youtu.be/Qe6CcQC5rQU **
0:09: Hi, this is Doug Buenz with the 680 Homes Video Channel. Today we’re going address a common question. Is it worth it to stage a vacant house?
00:19: In my opinion, it is definitely worth it for a number of reasons. Now, look I know it’s expensive. It can run anywhere from a thousand dollars a month to as much as five to six. I’ve seen some exclusive estates cost as much as ten thousand a month to stage.
Whatever the cost is there’s a benefit to it as well and it’s up to you to decide whether it’s worth the benefit.
00:42: Number one. It creates a warm and inviting atmosphere for the buyer. Buying a home is a process that’s emotional first. Buyers need to connect with your property on an emotional level and see themselves living there first.
00:57: The second reason. It’s easier for buyers to visualize themselves living in the property. When you have a vacant house, sometimes space can be deceiving. They’re not sure if the family will work for them. They’re not sure if their bed will fit in the master bedroom.
When you stage a house you give them a point of reference for furniture. It more easily allows them to visualize their own furnishings and personal belongings in the property.
01:20: The third thing is it lends itself to better photographs in marketing. It is really important in today’s digital world that your photographs, which are often the first point of contact for potential buyers, scream the benefits of your property that they draw the visitor in emotionally.
It’s really hard to do that with a vacant house. Vacant houses have four walls and a floor versus if you have furniture and top-flight designer accessories that really create a warm space. That is a much more compelling photograph.
01:55: Lastly, vacant houses attend to make the buyer feel that the seller is desperate. So when you stage a house, even though it’s obvious that the house is staged, I believe that it reduces the perception among the buyers that you’re desperate as a seller and you can’t even afford to put a couple of couches and a coffee table in your house.
So it’s important from the perception of value standpoint that the house is staged.
This is Doug Buenz and this is the 680 Homes Video Channel.